Beauty Editors’ Pick of the Best New Skin Care Brands

Melyon

Swedish model Roger Dupé founded his unisex beauty brand in 2020 after seeing a gap in the market for products designed for darker skin tones. He traveled to West Africa – where his family is from – to research ingredients for the skincare range, finding extracts such as baobab oil, extracted from the giant tree “at upside down “and traditionally used for everything from cooking to hair and skin care. The baobab also inspired the design of the bottle used throughout Melyon, which includes day and night creams, serum and cleanser. A bestseller is the Body lotion, a light and lightly scented almond cream that uses shea butter and moringa oil to treat dry skin. In addition, all Melyon products are vegan, cruelty-free and made without sulfites or parabens. Jessica beresford

Joanna Czech

Esthetician of Polish origin and based in the United States Joanna Czech has become pretty much the most wanted facialist on the planet – thanks in no small part to superfans who include Kim Kardashian and Anna Wintour. Until recently, Czech resisted the urge to create its own product line, but a six-month wait for appointments means it has now created a way to ensure its expertise is more readily available. . Exceptionally, the products are launched as a kit of only seven pieces – which on the one hand means a fairly high expenditure but, on the other hand, is an opportunity to see what happens when you review your entire routine at the same time. Proven ingredients like hyaluronic acid and stabilized vitamin C ensure the products deliver visible benefits, and surprising additions like cleansing wipes (most facialists avoid) make the whole kit realistic rather than overly ambitious. But above all, it’s good to take the guesswork out of letting one of the world’s foremost experts take care of your skin. Nicola Moulton

U Beauty

The original idea of ​​Tina Chen Craig, who founded the blog that became an influential agency Bag Snob, U Beauty is one of the few brands to hold both Leaping Bunny and Positive Luxury certifications. The former solidifies the brand’s cruelty-free status, while the latter secures its commitment to planet-friendly practices such as fair labor, recyclable packaging and reduced carbon emissions. The original hero product can be multitasking Resurfacing compound, which uses a very mild retinol alongside vitamins C and E to lighten, but the newly launched The Super Moisturizer is on its way to becoming a flagship buy as well. Rich in peptides and with five molecular weights of hyaluronic acid to ensure better absorption – and, in turn, softer skin – the lightweight cream leaves the face gloriously smooth, supple and firm. A unique oat extract does a lot of work: The Calming Complex helps reduce the appearance of puffiness and redness while soothing irritation. It’s also safe to use around the eyes, eliminating the need for a separate eye cream. Daniela Morosini

Gods Skin

Determined to find an alternative to disposable sheet masks, Gods SkinThe co-founders of Charlotte Palermino, Joyce de Lemos and Marta Freedman proposed the Forever eye mask. Made from medical grade silicone, the masks are endlessly reusable – the brand says you can use them every day for a year before the design starts to fade, while the non-porous material lasts. much longer. Simply apply your eye cream of choice, then place Forever Eye Mask on top. The contoured shape means the mask can also serve as a stencil for eyeliner application, allowing you to easily create a cat look. The shape and font made great Instagram baits, but beyond the selfie appeal, they’ve been popular enough to sell out multiple times. Barely launched is the Deliverance Serum, a calming cannabidiol infused product designed to soothe irritation, which can also be used with face masks. DM

Emma Lewisham

The New Zealand tech entrepreneur’s products have caused a stir on the global beauty scene since their first launch in 2019, mostly thanks to impeccable environmental credentials, including becoming the world’s first climate-positive beauty brand. Each product has a carbon number which indicates exactly how many kilograms of carbon are emitted to make it, while everything in range is rechargeable. “What people don’t know is that hardly any curbside recycling system recycles beauty packaging. While they can technically be recyclable, the economics don’t add up – so they go to landfill, ”says Lewisham. Its flagship product is the Skin Reset Serum, based on niacinamide and hyaluronic acid, as well as extracts of proven plants such as prickly pear and sea buckthorn. NM

Biology

If you’re obsessed with skin care, it takes a certain degree of bravery to embrace a line that offers just one ingredient per product – but ultra-clean single-extract formulas are the cosmeceutical key to Biology, an Australian brand recently made available in the UK for the first time. It claims to be the first skin care line to contain 100% active ingredients from plant extracts – nothing but actives, if you will. The Refreshing Cleanser is a serum containing only berry soap extract (there is nothing added to make it traditionally foamy), while the Bf Restore Face & Body Serum is made from lime fruit extract and offers naturally occurring amino acids, phenolic acids and amines. The two are designed to be used together and without a face cream on top – the result is refreshed, clean skin without any loss of moisture. Lauren Hadden

Rose Inc

Rosie Huntington-Whiteley is the latest celebrity to jump into the beauty business, though she is arguably more qualified to do so than others. In addition to working with some of the best makeup artists in the industry throughout her nearly 20-year modeling career, she also has a Goop-style editorial platform and e-commerce site, Rose Inc, to share your favorite products and makeup tips with fans. In August, she launched a skincare and makeup brand under the same name, developed with Caroline Hadfield of biotech company Amyris. Rose Inc ranges from serums and toners to blushes and brushes; the hero product is the Softlight luminous hydrating concealer, offering impressive coverage while also containing moisturizing squalane and color correcting herbs – with claims that 80 percent of users saw a decrease in redness after 30 days. “I like to call it an all-rounder concealer,” says Huntington-Whiteley. “On a daily basis, I only use it on my entire complexion instead of a foundation. It has buildable coverage and is packed with beneficial ingredients that hydrate but also lift and brighten. JB